EXM EXPANDS PARTNER PROGRAM TO SHOW MANAGEMENT

New York, NY August 23, 2001 …EXM, the trade show management and event marketing company, announced today its plans to support associations and non-profit organizations via its successful Partner Program.
The campaign, a turn-key management solution, is targeted at the exhibitors but also creates success for the sponsor. It provides an end-to-end solutions and supports the companies which may be exhibiting for the first time or lack the internal resources needed to effectively plan and execute the event.

At the same time, the program will help the show management because a positive exhibiting experience delivers the propensity for a quicker commitment to future events, expanded marketing campaigns and increases to the advance show campaigns and event sponsorships.

"The program has been successful for our corporate clients during events such as dealer meetings and the gatherings of user groups" stated Brian M. Simons, Vice President of Sales and Marketing. "We have witnessed complete sell-outs on the exhibitor front with reduced customer services headaches plus an increase in revenues derived from sponsorships."

Bob Lasser, Vice President of Operations added, "we work very closely with show's sponsor, the exhibitors and the official service vendors to provide the most efficient flow of information and execution of direction. All parties involved have been more than satisfied with the results"

EXM is expected to launch this program in the Fall with a number of Regional and National Associations.

ABOUT EXM:
EXM is a trade show management and event marketing company helping corporations deliver their messages in unique and imaginative ways. They have found keen success targeting the high technology, pharmaceutical, entertainment and financial industries. Clients for EXM include: Sony Online Entertainment, Prodigy Communications Corporation, Siemens, Nickelodeon, Edgix Corporation, Priceline.com, iConnect.com and Election.com. For additional information, contact EXM at 908-439-2385 or on the Web at http://www.exm.net.