First Seminar, " Are You Ready for Your Next Trade Show?",  assists in planning and realizing successful trade show events

New York, NY January 19, 2001 …  EXM, the trade show management and event marketing company, announced today a series of educational conferences designed to assist companies plan, participate and measure the professional trade shows to which they attend. The series entitled “Are You Ready for Your Next Trade Show?” will approach the blanket challenges of selecting the best possible shows, delivering the message effectively and measuring the success of an event.

Brian M. Simons, Vice President of Sales and Marketing for EXM stated, “the series is targeted to senior marketing and sales executives who have embraced trade shows as an integrated piece of their respective marketing campaigns. They are responsible for a brand and realize how powerful the right event and proper execution can be.”

Bob Lasser, Vice President of Operations for EXM added, “this audience also understands the need to differentiates themselves from both the congestion and competition. We are planning to show the best technique and the latest technology during the series.”

The “Are You Ready for Your Next Trade Show?” series are scheduled at convenient locations from 8:00AM to 10:00AM on the following dates:

The seminars are free of charge and all information is available in the contact information below. Each will begin with a networking breakfast and then followed by questions and situational reviews.

ABOUT EXM: EXM is a trade show management and event marketing company created to assist corporations maximize their participation in professional and personal expositions. They have found keen success targeting the high technology market and through work accomplished at major US and International events. Clients for EXM include: Sony Online Entertainment, Prodigy Communications Corporation, Siemens, Edgix Corporation, AB Watley, Priceline.com, iConnect.com and Election.com.

Contact Info: www.exm.net, info@exm.net,(908) 439-2385