EXM created to assist companies and associations participate in trade shows and events.

New York, NY December 2, 1998… Robert Lasser and Brian M. Simons today announce the, formation of EXM, a communications and marketing agency positioned to assist companies participate in trade shows, seminars, conferences and events. EXM will serve a wide range of industries including the Internet, telecommunications, broadcast, pharmaceuticals and fashion. trade shows and conferences.

Mr. Lasser will serve as Partner and Vice President, Operations and Production while Mr. Simons will become Parent and Vice President, Sales and Marketing. Both Lasser and Simons have outstanding career histories as communications executives with emphasis on product introductions, program sales and exhibit marketing. Lasser, 39, has held professional roles with Denby and Associates, Impact Exhibits and a number of independent production and performance companies. He has worked at length with Intel, Dell, Prodigy, Lotus, Ricoh and IBM. Simons, 39, has held senior sales and marketing positions with News Corporation, Prodigy, Ricoh and Sony. He specifically assisted in the launch and expansion of the Prodigy Classic and Prodigy Internet services and oversaw the distribution of the start-up software to an estimated 20 million computers and end-users.

"Trade shows should be an integrated and compelling part of a company’s marketing and sales program" said Simons. "Too often it is money spent and never measured". Lasser added, "We see EXM helping a company deliver their message and aiding in distinguishing them from the both the competition and congestion of a trade show floor."

EXM is a privately held company and maintains professional relationships with Kluger Media Group, Transportation Solutions Inc., Unipro Productions, Renaissance Management, Color Wheel, Personal Computer Rents, and United Audio Visual.