This clean, easy-to-navigate site is the gateway to find out about the services event management and marketing company EXM offers. The homepage clearly states the firm’s mission, then lets visitors navigate to more in-depth descriptions of services, including videoconferencing solutions, help with strategies and objectives, site selections, and exhibit design; see work done for past clients; or locate the EXM booth at an upcoming trade show.

There’s no sense of sales pressure—no forced login or registration—anywhere on the site. And perhaps the nicest touch, which makes surfers feel like they’re visiting a colleague in the biz and not just a supplier: There’s a “restaurants” page where the folks at EXM recommend spots they’ve enjoyed in various cities their business has taken them.

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Copyright 2001 Bill Communications Inc.